Education

Boston University

Master of Science in Advertising | Aug. 2023 - Dec. 2024

Emerson College

Bachelor of Science in Marketing Communications

Psychology minor | Jan. 2020 - May. 2023

Experience

FairFolk

Boston. MA

Jun. 2024 - Aug. 2024

Strategy Intern

  • Led brand audits and competitive analyses across a wide range of categories, from pet supplements tonon-alcoholic beverages, delivering actionable insights to support the senior strategist.

  • Researched and developed creative, insight-driven campaign concepts for the collaboration betweenAthletic Brewing and Netflix, with a focus on experiential marketing.

  • Conducted weekly campaign performance analysis and consumer research to support client pitches and strategic presentations for senior leadership

Ogilvy

Beijing. China

Dec. 2022 - Mar. 2023

Strategy and Analytics Intern

  • Contributed to TikTok China's brand repositioning campaign through ideation support and quantitative research with consumer survey and data analysis.

  • Developed and presented storyboards and copy for TVC concepts, collaborating directly with clients to translate the new brand direction into compelling creative.

  • Researched and analyzed industry trends to support social media campaign development for MIXUE, one of China's top three bubble tea brands.

  • Audited and evaluated brands in the green finance sector, delivering competitive brand analyses toinform strategic positioning.

East Coast Realty

Boston. MA

May. 2022 - Jul. 2022

Digital Marketing and Analyst Intern

  • Curated and produced engaging content that boosted community engagement on owned media channels by 126% in 30 days.

  • Managed and updated SEO-optimized content daily across Realty Forum, Facebook, Tik Tok and Instagram to enhance brand visibility and accelerate follower growth.

  • Filmed, edited, and produced influencer content, delivering cohesive video content for social media platforms. Developed and pitched TikTok storyboards to align the creative team and support seamless content execution.

SKills

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Final Cut Pro

Procreate

Google Analytics

MRI Simmons

Tableau

SPSS

HubSpot

Google Suite

Microsoft Suite

Squarespace

Wix

WordPress

Languages

English

Chinese/Mandarin

Skyrim Wrist

Boston. MA

Apr. 2025 - Present

Brand Marketing and Strategy Intern

  • Manage influencer outreach and partnerships, negotiate deliverables, and support campaign planning.

  • Develop creative assets and run A/B testing on performance results, audience segments, and bidding strategies to drive optimization.

  • Monitor and analyze campaign metrics and KPIs, translating insights into actionable recommendations for ongoing campaign planning.

  • Assist in the setup, monitoring, and optimization of paid media campaigns across Meta, Google, and TikTok.