• According to recent research, by 2050, 50% of Generation Z will have myopia. The main culprit is screens, as Generation Z averages 9 hours of screen time per day.

    Build a 30-second spot advocating teenager for cutting off screen time.

  • The world is better when you live off the screen.

  • Xinru Jiang, Simon Yu | Strategist

    Simon Yu | Art Director

    Simon Yu, Xinru Jiang, Josh Abella | Production

21 Grams - Myopia Prevention

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